The lecture “The Poster speaks to the audience” will be held as part of the XIX Winter International Art Festival in Sochi
18.02.2026
On February 25, as part of the XIX Winter International Art Festival in Sochi, an author’s lecture by the festival’s designer Nadezhda Orlova will be held – “The poster speaks to the audience.”
This is a unique material that includes the history of the poster and important stages of its formation, aspects of the perception of the poster by the viewer, difficulties in creating modern posters, an analysis of successful and unsuccessful posters using comparative examples, and a detailed account of the three most important components of the poster. The lecture contains more than two hundred slides, which are accompanied by useful comments and practical advice.
This lecture will be useful for students of art universities, young designers who are starting their creative career, producers, managers, heads of concert organizations and musical groups, artists and musicians, as well as a wide range of viewers who are interested in the topic of modern visual art.
After the lecture, as part of the student work competition “The Search for graphic sound”, an analysis of all the posters that participated in the competition will be conducted. Practical recommendations will be given in the format of a live discussion, errors will be identified and advantages will be indicated.
You can register for the lecture on the official website of the festival.
